Hertz VS Enterprise

Introducing the ultimate showdown in the world of car rentals: Hertz Car Rental Service versus Enterprise Car Rental Service. Strap in, folks, because we're about to take a wild ride through their histories and uncover the key differences between these two automotive giants. Get ready to be blown away.

Let's start with Hertz Car Rental Service, a true pioneer in the industry. Way back in 1918, a visionary named Walter L. Jacobs had a brilliant idea: renting out a few Model T Fords. Little did he know that this small venture would lay the foundation for what would become one of the most recognizable names in car rentals.

Fast forward to the 1920s, when John D. Hertz saw the potential in Jacobs' business and bought it out, renaming it to Hertz Drive-Ur-Self System. With an expanded fleet and a focus on serving travelers at airports, Hertz quickly gained traction as a reliable option for those seeking quality rental cars.

But it was in the 1950s that Hertz truly took off like a rocket. They introduced their iconic "Rent-a-Car" slogan and made strategic partnerships with airlines, positioning themselves as the go-to choice for travelers arriving by air. This innovative approach propelled Hertz into the international market and transformed them into an industry heavyweight.

Now let's shift gears and explore the rise of Enterprise Car Rental Service. Our story begins in 1957 when Jack Taylor founded a humble car leasing company called Executive Leasing. However, it wasn't until 1962 that Taylor's company truly hit its stride under a new name: Enterprise Rent-A-Car.

Enterprise had a unique approach right from the start they focused on serving customers who needed temporary vehicles while their own cars were being repaired or replaced. This niche market proved to be highly successful, allowing Enterprise to expand rapidly across the United States.

But it was in the 1970s that Enterprise made a groundbreaking decision that would forever differentiate them from their competitors. They pioneered the concept of picking up customers and bringing them back to the rental office a service that became known as "We'll Pick You Up." This customer-centric approach, combined with an extensive network of neighborhood locations, gave Enterprise a significant edge in the market.

Now, let's rev up and zoom in on the key differences between Hertz and Enterprise. While both companies offer a wide range of vehicles for rental purposes, their target markets and business models diverge.

Hertz primarily focuses on serving travelers at airports worldwide. With their extensive presence at major air hubs, they cater to those seeking convenience and reliability when flying into new destinations. Hertz prides itself on offering a premium fleet of vehicles, including luxury and specialty cars, making it an ideal choice for business travelers or those looking for a touch of elegance.

On the other hand, Enterprise has honed its expertise in serving local communities. With a strong emphasis on neighborhood locations, they aim to be accessible to customers who need rental cars for everyday use whether it's for commuting, running errands, or replacing a temporarily out-of-service vehicle. Their commitment to excellent customer service shines through with initiatives like "We'll Pick You Up," which adds an extra layer of convenience for individuals who need transportation solutions close to home.

Buckle up and choose your ride wisely the road ahead awaits.