Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius. The company started as an email marketing service for small businesses. In 2012, the company had more than 7 million users. That year, they were acquired by the global media company Groupon. In February 2014, Groupon announced it would be selling Mailchimp to the private equity firm The Riverside Company. Convertkit was founded in 2014 by Nathan Barry. The company is a competitor to Mailchimp, and focuses on helping bloggers and online entrepreneurs with email marketing.
- Mailchimp helps businesses grow by reaching customers through email marketing.
- Email campaigns sent through Mailchimp have a higher click-through rate than those sent through other services.
- Mailchimp offers a wide range of templates and design tools to help businesses create beautiful email campaigns.
- Mailchimp's segmentation tool allows businesses to target specific customers with tailored messages.
- Mailchimp's A/B testing tool helps businesses determine which email campaign design is most effective.
- Mailchimp's reporting tool provides detailed information about how customers interact with email campaigns.
- Mailchimp's integrations with other platforms make it easy to add subscribers and send campaigns.
- Mailchimp is free for businesses with fewer than 2,000 subscribers.
- ConvertKit allows you to create custom email sequences for your audience.
- ConvertKit makes it easy to create opt-in forms and landing pages.
- ConvertKit provides you with powerful segmentation tools.
- ConvertKit helps you create automated email courses.
- ConvertKit makes it easy to create broadcasts and autoresponders.
- ConvertKit helps you track your email marketing performance.
- ConvertKit is easy to use and affordable.
- ConvertKit is the perfect tool for bloggers and online entrepreneurs.
Mailchimp VS Convertkit Conclusion
Mailchimp and Convertkit are both great email marketing platforms. They both offer a lot of features, and they're both very user-friendly. However, Mailchimp is a little bit more user-friendly than Convertkit, so it's probably the better choice for beginners.